ABOUT MINDFIELDS
Research-enabled, results-driven and independent AI and Automation partner
WHY CHOOSE US
Mindfields is an independent, accountable AI and Automation partner for enterprises. We help enterprise leaders make AI and automation decisions they can justify, avoiding expensive, risky, vendor-led technology choices. We also provide an adoption roadmap that is practical, measurable and commercially sensible.
Years of experience
20
2006
Year founded. First mover in robotic process automation in ANZ.
700+
Projects delivered across banking, insurance, retail, mining and utilities.
Top 20
Ranked among Australia’s fastest-growing firms, Deloitte Technology Fast 500.
INDUSTRY RECOGNITION
Recognised by the industry's leading authorities
OUR VISION
Grow for tomorrow
To enable colleagues, community and clients to ‘Grow for tomorrow’ by adopting emerging technologies within a responsible and ethical framework.
Reasons why enterprises partner with us
We do the research, then advise
Our recommendations come from current research on emerging tech and a knowledge base we’ve built over 20 years. We show our workings, so the decision is one you can justify to stakeholders.
We prioritise your agenda
We’re vendor-agnostic by design. Clients trust us for the independence, the objectivity and the experience to reach a decision they can stand behind.
We adopt early, so you adopt safely
We do in-depth research on emerging technologies with a focus on continuous innovation. That means you get a real business advantage with a lower total cost of ownership.
In the News
Mindfields has been covered in the media for our forward-thinking approach
OUR STORY
Two decades of automation firsts
2006
Mindfields launches
Automation advisory as a new category in ANZ.
2014–2016
Automation strategy and tool selection
First research report in ANZ. First to implement UiPath and Automation Anywhere in ANZ and parts of the US.
2017–2018
Launch proprietary tools
MindEzy, MindBots, MindSupport and CoE.exe, to support enterprise delivery.
2019–2020
Launch MindUni and CFO.exe
Data wrangling and visualisation, plus tax, HR and finance products. Launch the Code Optimiser Tool to simplify automation for enterprises.
2021
Launch managed services
Conversational AI, NLP and NLU.
2022–2023
Launch process intelligence
API-based automation and Future of Work. First to implement UiPath Test Suite globally.
2024
Challenge the market
On early, unproven AI projects shipped without proof of concept.
2026
Launch automation modernisation
Research-backed AI for department- and industry-specific use cases.
OUR VALUES
Eight things we don’t compromise on
Be bold
Think differently to the herd.
Stay focused
Say no to distractions from the vision.
Learn to unlearn
Keep evolving to keep growing.
Advance the human race
Technology should raise what people can do, not replace it.
Self-disruption
Innovate without clinging to past wins.
Straight talk
Be transparent and say it plainly.
Have fun
Celebrate the challenges.
Exceed expectations
Strive for excellence.




































