Accelerators
MindScale
Take your technology to enterprise clients in new markets
- Brought the first enterprise clients in ANZ to UiPath and Automation Anywhere
- Advising enterprises since 2006
- Clients include ANZ, Rabobank, Rio Tinto and more
OVERVIEW
What is MindScale?
MindScale is Mindfields’ proven method for getting established emerging technology companies past that point and into enterprise clients. We prepare you for the questions those buyers ask, position your product for the market you’re entering, and take it to clients who know our work.
Trusted introductions
Large organisations don’t buy from a company they’ve never heard of. They buy on the advice of someone they already trust. MindScale puts your product in front of enterprise clients who have trusted Mindfields’ advice for years.
Vendor-agnostic advice
Clients listen because we’re vendor-agnostic, so when we recommend your technology, the client knows we’re recommending it on its merits.
OUR PARTNERS
Built on trusted technology
We partner with leading technology companies to bring the best solution framework to our clients
Is it a fit?
Who is MindScale for?
MindScale is right for you if:
Your product is in market with paying customers, even if there are only a few
Growth is held back by operations, data or governance, not by demand
You sell to mid-market and enterprise buyers, or want to
Your founder will personally commit time to the workshops
MindScale isn’t for you if:
You’re pre-product, or still working out the problem you solve
What you need is capital. We’re not an investor.
You want an outsourced build team. We help you build capability, we don’t supply developers.
Nobody senior has the time to engage
Benefits
Benefits of MindScale
What changes when your product reaches enterprise clients through a partner they already trust.
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Your IP stays protected
We co-sign an NDA at onboarding, before you share anything commercial. We don’t compete with the companies we bring to market.
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Enterprise-readiness
Enterprise buyers ask about data security, governance, uptime and service levels before they ask about features. We work through those questions with you, so your answers are ready before the first meeting.
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International expansion
We take your product to enterprise clients in markets and segments you haven’t reached yet, through relationships we’ve built since 2006.
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Bundled packages
Where it fits, we bundle your product with other relevant services. A bundle from a firm the client knows is an easier decision than a standalone purchase from a supplier they don’t.
How it works
Our six-step program
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1
Onboarding
Tell us who you are and what you’ve built. We capture enough to co-sign an NDA, so your IP is protected before you share anything commercial.
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2
Business details
Share your commercial goals, your expansion plans and how ready your product is for a new market. Our team reviews your application and gives you a clear answer on whether we can help.
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3
Enablement
You give us what we need to sell your product well: how it’s sold and serviced, what it does for a client, and the proof. We use it to find the clients it fits and position it properly with them.
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4
Workshops
Live working sessions with your founder to sharpen your value proposition for the new market, including the data governance an enterprise buyer there will expect.
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5
Go-to-market
Who to target, which segments to start with, how to position against your competitors, which buyer and use case to lead with, and what to bundle your product with.
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6
Cadence
A regular rhythm with your Mindfields advisor. We prepare co-pitches together and keep working with you as your product reaches new clients.
