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Mindfields
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What we say when the press asks about AI and automation
The Australian Financial Review asks for our view when it needs an objective opinion on AI and automation, without any vendor agenda. Our MD, Mohit Sharma, often shares his perspective on the most pressing issues in this space.
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Mohit Sharma notes that so-called "insider risk" has been a difficult problem for any service provider or client to mitigate against. "This is one of the key sales points for automation and AI in this kind of work because it removes the human element of greed. You can't offer a bribe to a bot, so there is less chance of corruption."
Mohit warns that organisations will have to increasingly guard against the commercial instincts of the big tech players as they try to turn their huge AI investments into profits. "Ask a typical business sponsor of an AI initiative to explain what a token is, or how many their platform is consuming, and you will often be met by silence."
A long-time observer of the Indian outsourcing market and adviser on the adoption of AI and automation in businesses, Mohit Sharma of Mindfields says the labour arbitrage model has been the foundation of TCS's scale and profitability for decades, and is under clear threat of disruption from AI.
One of Australia's most trusted advisers on the adoption of AI and automation, Mohit Sharma of Mindfields told the AFR about the growing problem of AI washing: a basic marketing trick where software vendors badge their products as AI, despite them being no such thing.
Sharma, who advises a long list of major companies including ANZ and Energy Australia, said the value of expensive AI programs was yet to be proven. "AI technology is a game changer but it requires a whole ecosystem to be ethical. Currently how it is projected and sold by vendors and so-called consulting firms is very unethical," Sharma said.
Mohit Sharma must fight the temptation to cash in on credulous executives with open wallets every day. "If I had no ethics I could be making much more money, but then in a year my clients would be angry that they were sold misleading products. Start-ups and existing products are using exaggerated claims of AI features to make themselves relevant, charge extra premiums or attract funding. It is often not AI technology but false claims."
Sydney-based automation expert Mohit Sharma of Mindfields Global estimates that current generative AI could help automate about 40 per cent of human-based tasks or steps in any workplace process. "Clients should now ask for discounts or rationalise pricing from mass human-dependent business models and systems integrators like Accenture, Infosys, or even consulting firms like EY which are polished body shoppers," Sharma says.
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